Writing consistently high-quality content is essential for entrepreneurs who want to make their mark in a big way, but it can be extremely time consuming. So how do you regularly write and produce high-quality content and achieve more in the same 24 hours?
There are many reasons why an entrepreneur publishes. Once your writing is published in the world, it will have a life of its own. You’ll hear from people you don’t know and would never have reached, sometimes years after publishing. Your books and articles are a great source of materials for your online presence. You can repurpose what you’ve written across social media, and expand topics further into podcasts, boards, and webinars.
You probably have other things to do besides learning how to be a great author. However, poorly written or poorly produced books or articles can damage your personal brand.
Hal Clifford is a ghost writer and editor with extensive experience collaborating with entrepreneurs. “Using Ghostwriter is great if you want to write a book or create a lot of content but don’t want to dedicate the time and energy needed to achieve a professional result,” he told me. “You focus on presenting your knowledge, and they focus on turning it into great content that says what you want to say.”
While the editor will take your initial draft and make it better, a ghostwriter can save you from having to write at all. They will interview you and write books and articles from your words. They can produce piece by piece in your voice, allowing you to focus on running your business while creating your content in the background.
Here are the four steps to follow to make use of the ghostwriter effectively.
1. Find a great ghost writer
The first and most important, albeit most obvious point, is to find a great ghost writer. The writing style is subtle, and you want someone who can pick up your voice, tone, sentence structure, and phrasing. They need to write in a way that sounds like you.
To find a good ghost editor or writer, ask someone who has written a book or search the thank you pages for books you like. Not everyone uses a ghost book, but if the author has already accomplished in another field, there is a good chance that they will.
Once you find a few options, check that they have a proven track record relevant to your needs. Clifford further gave guidance, “Some people just act as editors, and help you with the text that is there. Some just work as ghost writers, taking your spoken words and turning them into shining prose. Some do both.”
A writer or editor can be a great collaborator, but you have to love each other and they both have to understand your goals. “Look for a Ghostwriter partner who can lead you with strong, clear communication, and show they can help you think well and express yourself effectively,” he added. Talk to them. Meet them on Zoom. Talk to some of their former clients.
2. Set up a contract
Engaging the ghostwriter on a monthly basis can set up the relationship for success. They will be tasked with writing in your style, coming up with ideas and creating regular books and articles that you are proud of. Their work will make you look like a content production machine, ensuring that your concepts and ideas get to the point. Constant work will mean that you are in their ideas all the time, which leads to being proactive and completely new ideas that perfectly fit your style and requirements.
Clifford explained, “No matter who you choose, they should use a professional contract with a clear scope of work and specific deliverables. Their proposal should include a trial period with an easy way out if things don’t work out.” Fees vary widely, from a few hundred dollars to write a blog post or two all the way to as low as six figures to work with a well-known ghost writer for a year or more.
3. make a plan
Agree on how you will get the information to your ghost writer in order to set up the relationship for success. As Clifford says, “Some authors point to existing work they want to forward, such as blog posts.” Or maybe you want them to interview you to get what you know out of your head. You can set up a Dropbox or Google Drive account where you share the things you’ve said in podcasts, panels, webinars, or media themes. You might leave them audio notes between meetings.
Clarity is the key. “Agree to clarify expectations about the deliverables: what they will deliver, how often, what the review process looks like, etc.,” Clifford said. Set up a strong work rhythm and stick to it. “If you expect two blog posts per month, that cadence is simple. If a Ghostwriter is producing a 100,000-word manuscript, plan for regular check-ins and how the material will be reviewed so that you are not surprised by something that differs from your expectations.”
4. Cooperation and investment
This is collaboration, so invest in the relationship with mutual respect. According to Clifford, who has edited the work of notable people including David Goggins, this includes “being on time, prepared, prompt, and clear communication.” Even though your Ghostwriter software does the heavy lifting, you still have to save on merchandise. “There’s nothing worse than having a scheduled interview call with an author who’s not ready for today’s agenda,” says Clifford. “This is wasting everyone’s time.”
Instead, set a regular schedule on which you’ll meet the ghost writer. This is especially important if they are interviewing about your content. A regular rhythm helps you prepare. “Providing content is hard creative work on your part, so set a time when you know you’ll be at your peak (in other words, not while you’re driving, eating dinner, distracted, or tired). If you need to do your homework early, even if it’s It’s just about jotting some notes, do it.” Turn off your email, Slack, and any other notifications. You are here to benefit from your wisdom, so be present. Finally, know your limits. “If your ghost wants to work for two hours, but you start to get mental fog after 90 minutes, respect that and adjust accordingly,” Clifford explained.
A strong collaboration with a ghostwriter can mean that you double your published word output with a little extra work on your part. With Ghostwriter as your secret weapon, you’ll build your brand and have a steady flow of content that builds your expertise and elevates your profile.