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Defining the origin of a statement is one that is seen as making you appear richer, smarter, and communicate better than your peers. If you own something like a sports team, your friends will tend to say, “I know the family that owns that NFL team, or office tower.” Then their status is strengthened by their association with you.
Other examples include fine fine art, most first-class real estate in major cities, European sports leagues and anything ambitious – but not measurable – on Instagram.
The Unspoken Benefits of Being a Pro Sports Owner
Besides the fantastic returns boosted by the league’s protected brands, most owners are drawn to this asset class because it offers something very few other clubs or associations can offer.
Where else can you connect with other people who are at the top of their game and have invested in so many different industries and have this kind of success? It’s just a one-of-a-kind club for the Uber elite.
Proceeds are shared with online sports companies. Now, these teams are getting a portion of those revenue streams they wouldn’t have depended on before.
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Are the statement assets resilient?
Professional sport has always been a wealth creation mechanism for the elite, insulated with heavy brand protection. Now with financialization added to the mix, valuations can continue to climb.
At the end of the day, time valuations are constantly rising, making it a much less risky investment.
These enormous risks have led to an increase in fortunes. They were a path to legitimacy for those families and will remain a standard for some time to come.
For families with large assets behind them, the approach to professional sports ownership should be no different than any other form of investment: buying in multiple sectors and multiple geographies. Next, create a portfolio with an objective investment with the mindset focused on building a highly diversified portfolio through exposure.
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Do all owners have the same agenda?
Sometimes people just want to invest, be passive, and say, “I own it.”
And then you get these guys who say, “Okay, I want to get into this business. I’m going to invest because I want to use this to build my other businesses.”
On the other hand, sometimes there is an anonymous charitable fund that exists only to donate money. He does not need anything from anyone. Most men invest in this direction because they want to be heard and seen. It can benefit them in other business ventures they own.
So no – not all owners have the same agenda.
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