Opinions expressed by entrepreneur Shareholders are their own.
If you have a business to promote, podcasts are one of the best tools for doing so. Sure, blogging is easier. However, not everyone has the time to read more than a few thousand blog posts to find the valuable information they need.
Entrepreneurs must come to terms with the fact that people have unique needs. Therefore, it is best to think about the types of content that are suitable for a variety of different people. When it comes to the benefits of podcasting in pursuing this goal, they are enormous.
Related Topics: Why Every Entrepreneur Needs a Podcast
Mindblowing Podcast stats to remember
On-demand listening, including podcasts, has risen steadily for years and hasn’t gone away. It’s no surprise that it’s easy to listen to while you do your work.
Still not convinced? Check out these great stats:
- According to research by Podcast Insights, there are over 2 million active podcasts and counting.
- The most used app for listening to podcasts in the US in 2020 was Spotify, with 25 percent of listeners saying they used it to listen to podcasts.
- Marketers in the United States are expected to spend about $1.74 billion on podcast ads, according to eMarketer.
So, how can you get a piece of the delicious revenue pie?
Podcasts increase traffic generation
If you want to send your brand message to people, you need to expand your reach. Podcasts are an excellent tool for doing this because they help you reach new audiences and build familiarity.
The simple fact is that people are more likely to subscribe to a podcast they like and become regular listeners. Try to be consistent, and you’ll soon notice the side effect of having a loyal audience – a recommendation for a new audience.
This is exactly what will boost your reach and lead to new traffic wins and lead generation.
Podcasts build relationships and improve conversion
Again, consistency is critical. You will build relationships with your audience through regular podcasts, hitting the familiarity factor required for engagement.
People usually listen to podcasts because they feel they share the brand’s values and attributes. Build trust, and people are more likely to go from engaged listeners to loyal customers.
Related Topics: 25 Best Business Audio Files for Entrepreneurs
The podcast is very motivating
Several surveys have shown that people are more inclined to buy products promoted by podcast hosts. Therefore, it is clear that podcasts can influence the buying decisions of listeners.
Podcasts are great for building networks
This is especially important for business people. Audio broadcasting is one of the most effective communication tools for building networks with other entrepreneurs and thus expanding your business in some new field.
Uniqueness and personality are the two strengths to use here because the podcast is about the good human relationship.
Podcasts are great for brand awareness
Audio streaming has such a magical property that it doesn’t seem to sell anything. Therefore, it is a great channel for building brand awareness in a real and meaningful way.
If you can create the kind of podcast people are looking for, you’ve already done a lot. Just remember to be precise with your branding when broadcasting.
Podcasts are a very interactive platform
Podcasts are great because they give listeners the opportunity to get involved. And you want them to participate because sharing leads to more revenue.
Podcasts are compelling and provide greater flexibility when conveying a message to the audience. Moreover, it is way less stressful.
Podcasts are not complicated to create
For starters, all you need is a solid microphone and some headphones. In addition, there are a large number of free editing software available online, with tutorials to help beginners in their podcast journey.
With time, who knows? You might love podcasting and decide to really dive into it.
No matter how big or small the business you’re running, you should know that podcasting is one of the most compelling ways to build your loyal and engaged audience.
After all, true communication leads to engagement and revenue sharing. Therefore, it does not take long to hop on the train to achieve higher sales.
RELATED: Podcast Announcement: Are Bots the Next Big Thing?