TikTok vs Instagram – Stats Compared for 2022

In the time before Covid, no one expected TikTok to be compared to Instagram. But here we are!

A recent study on TikTok stats showed that it has the best average session duration (10.85 minutes) compared to other social media apps.

It achieved an engagement rate of 1,533% from 2017 to 2019 in the United States. During that time, Instagram only gained an engagement rate of 6 percent.

The average TikTok user in America opens the app more than 8 times a day.

On the other hand, Instagram is a social media giant favored by almost all types of businesses. Approximately 13.15 percent of the 3.8 billion global social media users are daily users of Instagram.

And 11.01 percent of the 4.54 billion internet users worldwide use Instagram daily.

It took Snapchat 6 years to achieve 150 million daily users, while Insgaram accomplished it within 8 months of launching Instagram Stories.

We will look at the detailed stats for TikTok vs Instagram.

Key TikTok vs Instagram Stats

  • Instagram is used by more than 1.3 billion people, while TikTok is used by a billion users.
  • About 63% of 12-17 year olds use TikTok on a weekly basis.
  • $2 billion in revenue for TikTok in the first 11 months of 2021
  • TikTok was downloaded 745 million times in 2021, while people installed Instagram 545 million times.
  • 76.2% of millennials prefer Instagram while 44.6% like TikTok
  • 89% of marketers prefer Instagram over TikTok for digital marketing
  • Instagram has 30 times more micro influencers compared to the number of macro influencers
  • Over 323 million downloads of TikTok were recorded in India during 2019
  • 59% of TikTok users are female, while 50.8% of Instagram users are female.
  • The average time spent on TikTok globally is 52 minutes, while it is 28 minutes on Instagram.

TikTok vs Instagram

1. According to statistics, more than 1.3 billion people use Instagram, while TikTok uses 1 billion users.

A study published by Statista in October 2021 found that there are about 1.3 billion active users on Instagram, while TikTok has 1 billion users.

Although Instagram is leading the way in reports, experts believe that TikTok is gaining pace and will soon overtake Instagram.

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2. About 63% of 12-17 year olds use TikTok Weekly

A report published on CNBC in 2021 stated that about 63 percent of people from the United States between the ages of 12 and 17 use TikTok on a weekly basis.

And 57 percent of the same group used Instagram during the week.

Interestingly, Instagram was the dominant social media platform during 2020, with 61% of kids following it, while TikTok took second place with 50%.

On the other hand, YouTube gained 3 percent and became the preferred social media platform for 72 percent of US Generation Z youth in 2021 compared to 69 percent in 2020.

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3. $2 billion in TikTok revenue in the first 11 months of 2021

The 2021 revenue stats for TikTok show that it has become a huge hit as a social media platform.

Although the app ranks fourth on the terms of the App Store, it was considered the most profitable app globally in 2021.

During that time, TikTok achieved 67 percent year-over-year growth. According to Sensor Tower, TikTok will generate $2.3 on spending and reach a total of $3.8 billion.

Instagram generated $24 billion in revenue during 2020.

4- TikTok was downloaded 745 million times in 2021, while people installed Instagram 545 million times

According to gadgets.ndtv.com, TikTok was the leading downloaded social media app in 2021 with 745 million installs.

Moneycontrol’s stats show that Instagram was downloaded 545 million times during the same time.

The top five list contains Facebook, WhatsApp, and Telegram, respectively. TikTok is popular in the US with 94 million installs during 2021, followed by Instagram with 64 million downloads.

TikTok Annual User Statistics

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Instagram Quarter-Wise User Statistics

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5. 76.2% of Millennials Prefer Instagram While 44.6% Like TikTok

People between the ages of 25-34 have stated that they are more interested in spending time on Instagram than on TikTok.

52.4 percent of people between the ages of 35 and 44 like Instagram, while 29.50 percent like TikTok. About 9.6 percent of 65-year-olds say Instagram is funnier than TikTok.

However, statistics show that youngsters between the ages of 12 and 24 like to use TikTok more than Instagram.

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6. 89% of marketers prefer Instagram over TikTok for digital marketing

When both TikTok and Instagram are compared based on marketing, it can be seen that Instagram tops the list.

Statistics show that Instagram earned more than $26 billion in 2021 from ads. The Influencer Marketing Hub reported that nearly 96 percent of brands used Instagram for their campaigns, while TikTok was used by 6.8 percent.

It is not easy to create high-quality content on the Instagram platform compared to TikTok, as there are a lot of filters and supporting applications for publishing the content.

But Instagram is still the number one choice for all digital marketing agencies.

7. Instagram has 30 times more micro-influencers than major influencers

Instagram is considered the best social media app for influencer marketing. There are millions of influencers on Instagram, which explains why it brings in more advertising revenue.

There may be 5,000 to 50,000 TikTok accounts with 1,000 followers or more, while 2-37 million influencers have 1,000 or more followers on Instagram.

According to statistics, Instagram has generated more than 113 times the earnings of TikTok.

However, recent data stats show an engagement rate of 17.96% for micro influencers on Tiktok compared to 3.86% on Instagram.

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tiktok stat
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8. More than 323 million downloads of TikTok were recorded in India during 2019

About 43.76 percent of global TikTok installs in 2019 were from India. Nearly 611 million TikTok downloads have been recorded from India so far.

For Instagram, there are 140 million Indian and American users, followed by Brazil with 99 million. About 196.6 million TikTok downloads were made in China.

9. 59% of TikTok users are female, while 50.8% of Instagram users are female.

The two social media apps are dominated by females as Tik Tok is showing a higher presence. About 49.2 percent of males follow Instagram, while it’s 39 percent for TikTok.

Instagram and TikTok provide the latest fashion trends and updates about their favorite brands, which are some of the reasons for female dominance on both platforms.

10. The average time spent on TikTok globally is 52 minutes, while it is 28 minutes on Instagram.

According to statistics, 90 percent of TikTok users access the app every day. TikTok uses 68 minutes per day in the US and about 60 minutes in the UK.

About 10.8 minutes is the average session time spent on TikTok, making it one of the most attractive social media apps.

The average time spent on TikTok globally is 52 minutes, while it is 28 minutes on Instagram.

People under the age of 24 spend more than 32 minutes using Instagram, while it is limited to 24 minutes for people over the age of 25.

Frequently Asked Questions

Which social media app does Millennials prefer?

People between the ages of 25-34 have stated that they are more interested in spending time on Instagram than on TikTok.

52.4 percent of people between the ages of 35 and 44 like Instagram, while 29.50 percent like TikTok.

About 9.6 percent of 65-year-olds say Instagram is funnier than TikTok. However, statistics show that youngsters between the ages of 12 and 24 like to use TikTok more than Instagram.

How many people use TikTok and Instagram?

According to statistics, Instagram is used by more than 1.3 billion people, while TikTok is used by 1 billion users.

Which social media app among Instagram and TikTok, downloaded the most in 2021?

TikTok was downloaded 745 million times in 2021, while people installed Instagram 545 million times.

source:

  • https://www.moneycontrol.com/news/business/persistent-systems-says-internal-investigation-reveals-no-involvement-in-tek-fog-7912431.html
  • https://www.cnbc.com/2021/12/14/instagram-surpasses-2-billion-monthly-users.html
  • https://gadgets.ndtv.com/apps/news/tiktok-highest-grossing-most-downloaded-app-worldwide-2021-sensor-tower-youtube-tinder-disney-plus-2642290
  • https://footwearnews.com/2021/business/marketing/instagram-vs-tiktok-social-media-marketing-1203126936/
  • https://grin.co/blog/tiktok-vs-instagram-influencers/

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