The Top 10 Duct Tape Marketing Podcast Episodes for 2021

As we tried to get back to some sense of normalcy in 2021, the fallout from the pandemic bled this year — affecting and shaping the future of business and small business marketing as we know it. We faced new and old challenges, pushed hard for innovation, moved forward in the face of change and many lessons learned.

I’ve chatted with some awesome guests on the Duct Tape Marketing Podcast over the past year. I wanted to take a look at the most popular episodes we aired in 2021.

If you enjoyed what you heard here, check out the full selection of shows.

1. Oliver Berkman – Make the Most of Your Time

Oliver Berkman is the author of The Antidote: Happiness for People Who Can’t Stand Positive Thinking. For many years, he wrote a popular psychology column for the Guardian newspaper. He is the author of a new book, Four Thousand Weeks: Time Management for Mortals.

Biggest takeaway:

The average human lifespan is short. Nobody needs to say there isn’t enough time. We’re obsessed with our long to-do lists, cluttered inboxes, work-life balance, and the constant battle against distraction; And we’re inundated with tips on becoming more productive and effective, and “life hacks” to improve our days. But all too often, these methods end up making things worse. In this episode, Oliver Berkman talks about concepts from his book: Four Thousand Weeks: Time Management for Humans. We discuss the many unhelpful ways we’ve come to think about time, and how to think and do things differently so that we can look better in the present moment.

Click here to listen to the episode.

2. Claire Kumar – How to improve your business performance

Claire Kumar Helps busy professionals improve their performance. It is an informative contribution to productivity, organization and work-life integration.

Biggest takeaway:

People are busy, and that goes for all job roles—entrepreneurs, business professionals, employees, stay-at-home parents, consultants, you name it, we’re busy. Clare Kumar works directly with people and professionals to help them improve their performance and integrate their careers. In this episode, Clare shares how to change the way you think in a way that helps you build habits that last, increase your productivity, and improve your work performance.

Click here to listen to the episode.

3. Single View – Create content for each stage of the customer journey

John Janch

Jon Jansch is a marketing consultant, speaker, and author of Duct Tape Marketing, The Referral Engine, The Self-Reliant Entrepreneur, and Ultimate Marketing Engine. He is also the founder of the Duct Tape Marketing Consultants Network, which trains and licenses independent consultants and agencies to use the duct tape methodology.

Biggest takeaway:

Content cannot and should not be viewed as a set of one-time projects. Its creation must come from a single comprehensive strategy. Since they are such an important piece of the marketing puzzle these days, they must be integrated into every stage of the customer journey. As the person moves through the customer journey, you have to hit them with content throughout the process to keep them engaged in your work, and the best way to do this is to match the content you want to develop with the different phases of the marketing hourglass. In this episode, I share how to create content for each stage of the customer journey.

Click here to listen to the episode.

4. Mike Michalovic – How to Create Marketing That Can’t Be Ignored

Mike Michalovic

Mike Michalovic is a best-selling speaker and author, and the creator of Profit First – used by hundreds of thousands of companies around the world to make profits. And he got a new book today called – Be Different: Marketing That Can’t Be Ignored!

Biggest takeaway:

Many business owners get frustrated because they feel invisible in a crowded market. They know they are better than their competitors, but when they focus on that fact, they get very little in return. This is because, for customers, better is not actually better. The difference is the best. And those who market differently, win. In this episode Mike talks about his new marketing book, be differentIt offers a proven way to position your business, service or brand, attract the best potential customers, and turn those opportunities into sales.

Click here to listen to the episode.

5. Ryan Englin – How to Attract the Right Talent

Ryan is the CEO of Core Fit Hiring, which helps blue-collar companies fill the front lines with quality technicians and craft workers.

Biggest takeaway:

Finding the right talent is not an easy task to overcome. In fact, many people waste time hiring the wrong people or find it difficult to retain the people they worked hard to attract. In this episode, I spoke with Core Fit Hiring founder Ryan Englin about why it’s so difficult to attract people to the right talent today and what you need to do to attract quality frontline workers who align with your company’s values ​​— and how to get them to survive.

Click here to listen to the episode.

6. Jeffrey Shaw – Making Your Freelance Sustainably Successful

Jeffrey is an experienced speaker and small business consultant. It helps freelancers and small business owners take control of their businesses in seemingly uncontrollable circumstances. He is also the author of a book called: The Self-Employed Life: Business and Personal Development Strategies That Create Sustainable Success.

Biggest takeaway:

Self-employment means more than just hiring oneself. It is an option to challenge yourself to grow personally while building a business. As we develop ourselves, we level up – we are able to achieve more success. What freelancers need are business and personal development strategies to reach and maintain this success. In this episode, Jeffrey Shaw shares his holistic approach to achieving sustainable success and the self-employed.

Click here to listen to the episode.

7. Jacqueline Lieberman – Making Brands More Human

Headshot of Jacqueline Lieberman who was a guest on the channel strip marketing podcast

Jacqueline Lieberman is the former Managing Partner, Head of Global Strategy Story, and current founder of BrandCrudo.

Biggest takeaway:

Brands are people’s introduction to business and their way of interacting with businesses. The more humane the brand, the better the interaction. All the lovable brands out there are the ones that act like humans. They have a conscience, a point of view, a soul, and a character. In this episode, Jacqueline Lieberman discusses the work she does with her customers and the ways she’s helped many brands become more human.

Click here to listen to the episode.

8. Sophia Goodkin – Simple Facts About Happiness

Sophia Godkin head shot

Sophia Goodkin is a health psychologist, happiness specialist, and happiness, relationship, and transformation coach. She is also the author of The 5 Minute Gratitude Journal: Give Thanks, Practice Positivity, Find Joy.

Biggest takeaway:

while receiving her doctorate. During the trip, Dr. Sophia Goodkin found herself under incredible pressure that led her to an inner realization that life could be lived in a more harmonious inner state. There is a lot of truth in the statement: “All you have to do is decide to be happy.” But how many people actually have the tools, resources, and mindset to decide to be happy? There are many things that actually prevent us from making the decision to be happy. In this episode, Dr. Sophia Goodkin dives into the simple truths about finding happiness.

Click here to listen to the episode.

9. Tripp Lanier – Realize your potential by living dangerously

Trip liner He is a professional coach, author of This Book Will Make You Danger, and host of The New Man Podcast: Beyond the Macho Jerk and the New Age Wimp which – for over a decade – has been downloaded millions of times. We are discussing his book called This Book Will Make You Dangerous – a guide for the very few men who refuse to walk through their lives in their sleep.

Biggest takeaway:

Tripp Lanier has spent thousands of hours training forward-thinking men around the world on how to never sleep through life and how to see opportunities instead of walls. In this episode, Tripp Lanier focuses on mindset and shares how to challenge your fears, align your life with meaning, and find clarity and direction in your life.

Click here to listen to the episode.

10. Alan Deeb – Is a One Page Marketing Plan Right for Your Business?

Alan Deeb is a Serial Entrepreneur, Rebel Marketer, and #1 Bestselling Author. Alan Deeb wrote the one-page marketing plan: Get new customers, make more money, and stand out from the crowd.

Biggest takeaway:

To build a successful business, you need to stop doing random marketing work and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it is often not implemented. In this episode, Alan Depp talks about his one-page marketing plan – a breakthrough in marketing implementation that makes creating a marketing plan quick and simple.

Click here to listen to the episode.

Is your favorite episode on the list? If not, we’d love to hear which one you enjoyed listening to the most!

For our podcast audience, we can’t thank you enough for your support over the years! If you like the show, click and subscribe, and if you like the show, give us a review on iTunes, please!

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