The e-commerce industry has seen a steady increase over the past decade. However, over the past couple of years, with the impacts of COVID-19, e-commerce has experienced an exponential growth and development that no one was prepared for.
Not only were experts surprised, but millions of businesses globally were unprepared for the massive demand created by lockdowns, restrictions and stay-at-home policies. Brick-and-mortar companies had to quickly develop their strategies, and those without concrete websites had to develop one quickly.
So, with 2022 coming and most companies developing their strategies into an expansive one in the first place, we thought we’d take a look at how to scale up your e-commerce site. If you are looking for some simple ways to create a successful ecommerce website, look no further.
Photo by Igor Musk on Unsplash
Get the basics right from the start
Many companies make the mistake of putting together a website simply to get something up and running. The truth is that your website is the face of your brand. It’s your online salesperson and sales tool. So, when you build it from scratch, make sure you get it right from the start.
First, look to your hosting company for help with your successful e-commerce site. Not only do you want it to be budget friendly and have great support offers but you will also want it to boost your SEO rankings and have dedicated servers.
SEO Hosting The services are affordable and offer simplified hosting for your site for an improved experience for your visitors. This will enable you to manage all your domains on one control panel while not leaving a hosting footprint behind.
It will also allow you to use WordPress effectively, which is a great platform whether you are creating a new, successful e-commerce website for your new business, or optimizing your site for your existing one.
Focus on the customer journey
The goal of the customer journey is to surprise and delight your customers at every stage. Each touch point must be carefully optimized to ensure the customer receives brand-centric communications. As mentioned, it is important to get this right from the establishment of the site. If you haven’t taken a UX design exercise yet, we highly recommend that you do so to ensure that your website is optimized for the user experience.
If you need some guidance and advice on this, look into investing in a trusted site CXM a program. These tools allow you to gain valuable insights from your website for you to implement to simplify the customer journey. They give you access to direct and indirect sources of customer feedback so you can act on it. They also perform automatic actions on the collected notes, relieving you from the hard work. Additionally, it allows full visibility of key customer experience metrics.
With all of this information, you can go back and simplify your site, page layouts, and funnels to what your customer wants. It would be helpful for you to regularly take a customer journey through your site as well to see what your customer is seeing. If they access your site via Facebook, for example, what is the journey to checkout and cart, and what might hold them back along the way?
Perfect your landing pages
Spend some time reviewing each of them landing page. Your homepage and product pages should be optimized for conversions. So, make a list of the following:
- Images should be high quality, tell a story, yet are optimized for the web so as not to slow down your page;
- Your CTA should not be above the fold. Keep it above the fold to attract conversions;
- Maintain brand alignment throughout the website, including your calls to action. You’ll want them to appear but still have a place on the pages;
- The copy and content should contain the right keywords but should be simple and descriptive enough for your customer to read effectively. He will also need to inform and educate your customer;
- Pop-ups are essential and vital to your website. Make sure they can be closed easily, don’t get in the way too much on the website and don’t slow down your website.
Product pages are the items that you will constantly need to master. They will need to contain high-quality images of the products you are selling, as well as strong and informative descriptions. Reviews are also great for product pages as they not only help increase conversion rates but also increase SEO.
Finally, keep the information as open and transparent as possible. Provide shipping charges, administrative fees, and payment options from the product page. Don’t wait until your customer arrives at the checkout pages to incur surprising costs on them. This is where the highest cart abandonment rate occurs and can be easily fixed.
Photo by Miriam Jesse on Unsplash
Your successful ecommerce website is a work of art in progress. Watch your traffic, where it comes from, how it behaves, and where it drops off. With this data, you will be able to fix any problems that may arise, or replicate highly successful campaigns. Keep testing different aspects of it, and try the principles of A/B testing to see what really works on your site and what doesn’t. With this constant monitoring and data, you will shape a highly successful and brand-centric website.