Step 1 to Personal Brand Building is Not What You Think

Opinions expressed by entrepreneur Shareholders are their own. Personal branding is undoubtedly a hot topic these days. If you explore the term “personal brand” on Google Trends, you’ll see a sharp rise in the number of times this term has been searched over the past five years. However, as much as we talk about personal … Read more

5 Common Challenges Entrepreneurs Face When Creating a Brand Name

Opinions expressed by entrepreneur Shareholders are their own. The name you choose says a lot about your brand. It can tell potential clients who you are. It should be simple, but interesting. And your name needs to allow continued growth, expansion and development. Because words have powerful meaning and names, your name should be touching … Read more