Important Lessons I Learned From a Rebrand

Opinions expressed by entrepreneur Shareholders are their own. Take it from me: Rebranding is exciting—filled with a great mix of promise and mayhem—but it can also become a complete mess if not executed meticulously and proactively. The problem is that this task occurs so rarely in the corporate journey that few people take time after … Read more

Why We Can’t Let NFTs And The Metaverse Become The New Domain Names

If the ink is still spilling to write about things, tanker loads have exhausted speculation about the metaverse brands associated with blockchain endeavors, especially NFTs. There is a general feeling that trademark rights will still be governed by traditional laws, and that anyone using a trademark in the metaverse or in any other cyber-type application … Read more

Branding Is Indispensable. Are You Using It to Your Advantage?

Opinions expressed by entrepreneur Shareholders are their own. In Old Norse, ‘brander’ means ‘burn’ – a word that was eventually adapted to ‘brand’ in English. At the time (and as far back as at least 2000 B.C.), it meant educating livestock in a distinctive way, but in the early days of the Industrial Revolution, the … Read more

Do a Deep Emotional Dive to Tell a Better Brand Story

Opinions expressed by entrepreneur Shareholders are theirs. Do you know what every human on this planet has in common? a story. Whether it’s defeat or victory, we all have a story that is responsible for getting us where we are. To many, some of these stories may seem a little broken or embarrassing. Therefore, when … Read more

Step 1 to Personal Brand Building is Not What You Think

Opinions expressed by entrepreneur Shareholders are their own. Personal branding is undoubtedly a hot topic these days. If you explore the term “personal brand” on Google Trends, you’ll see a sharp rise in the number of times this term has been searched over the past five years. However, as much as we talk about personal … Read more

5 Common Challenges Entrepreneurs Face When Creating a Brand Name

Opinions expressed by entrepreneur Shareholders are their own. The name you choose says a lot about your brand. It can tell potential clients who you are. It should be simple, but interesting. And your name needs to allow continued growth, expansion and development. Because words have powerful meaning and names, your name should be touching … Read more