How to Meet Customers At Their Pain Points

Opinions expressed by Entrepreneur contributors are their own. It’s long been said that customers don’t make purchases for the “features and benefits” of what a product or service has to offer. Rather, they purchase when they truly feel something will solve a problem that’s causing them a real pain. If you can effectively convince a … Read more

It’s Time for Businesses to Adapt to Climate Change. How Should They Do It?

Opinions expressed by entrepreneur Shareholders are their own. The outcome of COP 26 has left many disappointed. Although 151 Parties have submitted new or updated Nationally Determined Contributions (NDCs) in the lead-up to the conference, commitments to reduce emissions are still far behind what is needed to limit global warming to 1.5°C by 2030. Calls … Read more

Learn to Scale Your Business with These 10 Books

Opinions expressed by entrepreneur Shareholders are their own. Ask dozens of successful entrepreneurs how they build their businesses. No doubt you will end up with dozens of different responses, some of which may conflict with each other. But guess what? Having many answers is better than having one or not having one. Lioncrest Publishing and … Read more

People Love Playing Games. Use These 4 Psychological Hacks to Keep Customers Coming Back for More.

Opinions expressed by entrepreneur Shareholders are their own. Most of us love playing games. Whether it’s a sports game like the baseball we play in a stadium or a digital game on the computer, gaming has the potential to become a vital part of our lives. But games also have implications beyond purely entertainment: they … Read more

7 Trends Every Online Service Provider Needs to Know in 2022

Opinions expressed by entrepreneur Shareholders are their own. With another year under our belt, we’ve come out with “top X trends” and “must-have platforms” for the new year. But let’s separate the trends that are being recycled and refashioned the kind that make money. These are the seven strategies, tools, tactics, and techniques that should … Read more