3 Steps Brands Must Take to Win the Metaverse

Opinions expressed by entrepreneur Shareholders are their own. The introduction of the metaverse is not the unveiling of a magical portal. It is not a communication game-changer like blockchain technology; It’s not even a new protocol, because it brings together the innovations we’re already seeing day in and day out. So should brand leaders pay … Read more

3 Ways Covid-19 Has Changed the Marketing World

Opinions expressed by entrepreneur Shareholders are their own. It’s been written countless times already, but the pandemic has changed nearly every industry, and it’s had a uniquely fierce impact on the marketing landscape. In the world of digital and 24/7 media, as it adapts to a seemingly changing β€œnew normal,” marketers must be quicker than … Read more