Taco Bell fans are just getting a dirty start to the new year.
The fast food chain has announced that it will be testing a new Taco Lover’s Pass through its national trading app, which will give customers one taco each day for 30 days at the reasonable price of $10.
The program was briefly tested in the Tuscon, Arizona marketplace for the chain last year and has been a hit at bringing new rewards to customers.
The aisle includes seven of the most popular tacos in the series – Crunchy Taco, Crunchy Taco Supreme, Soft Taco, Soft Taco Supreme, Doritos Locos Taco, Doritos Locos Taco Supreme, and Spicy Potato Soft Taco.
The “Secret Taco Lover’s Pass” menu will open in the app once the customer purchases the pass, which will be activated on the day of purchase.
The chain made headlines recently when it announced last month that it would be releasing bone-in chicken wings, which are only available for one week starting today.
Taco Bell also distributed a free breakfast burrito to customers on October 21 in an effort to promote its breakfast menu.
The series is operated by parent company Yum! The brands that also oversee KFC and Pizza Hut.
WL! It was up 28.23% year over year as of Thursday morning.