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Stylantis Nevada STLA recently announced collaboration plans with Amazon AMZN to transform the car experience for millions of customers. This will be possible by moving to a sustainable, mostly software-defined future for the greater part of the automotive industry.
The two companies will join forces to develop the next in-line cloud infrastructure for vehicle platforms and deliver Stellaantis’ key software technology, STLA SmartCockpit, which is supposed to be offered to a large number of its vehicles, globally, starting in 2024.
The software platform will use a wide range of Amazon products and solutions, designed specifically for vehicles while STLA will have the flexibility to create custom brand and vehicle capabilities. The program will operate through an app store with a smart and adaptive user interface design that delivers timely and appropriate information and features, appropriate to the individual needs and preferences of each passenger.
It promises to create a seamless in-car experience through AI-enhanced applications for Alexa-enabled entertainment and voice assistance, navigation, vehicle maintenance, e-commerce marketplaces, and payment services. This will allow customers to adjust the temperature inside the cabin before boarding their vehicle, scheduling service or ordering accessories.
The STLA SmartCockpit will also have pioneering functions such as adapting to customer behaviors and interests right from the start of the journey at home, on the road or away. Integration with Amazon’s suite of smart home and security services will allow customers to enjoy their home monitoring and management facility on the go.
Stellantis has laid out an optimistic plan to transform its existing vehicle data pipeline across its brands and geographies into a cloud-based data network, using advanced AWS capabilities. This will enable the company’s engineers to use the tools and interface that best suit each project. STLA also aims to commercialize new digital products that leverage AWS’s machine learning to deliver more accurate predictive maintenance.
In this line, both companies are working on a development environment called the “Virtual Engineering Workbench,” which provides automated workflows for managing software development and testing, high-performance simulation, machine learning model training, and data collection and analysis.
In another recent development, Stellantis AWS has chosen to launch a new global education curriculum, called Agile-Auto Software and Data Academy, for STLA’s upcoming Software Academy, which aims to upskill and requalify existing and new employees.
Stellantis will also train more than 5,000 developers and engineers by 2024 in AWS-related cloud technologies to accelerate its transformation into a data-driven enterprise. A global network of AWS-powered Innovation Centers is also being launched where experts from both companies will create solutions using AWS cloud services.
As part of another separate agreement with Stellantis, Amazon will be the first commercial customer of the new Ram Promaster Battery Electric Vehicle (BEV) from its predecessor, which will be launched in 2023.
Together, the two companies designed the vehicle with unique last-mile delivery features, and Amazon will roll out the vehicles on roads across the United States. Furthermore, in support of The Climate Pledge and its commitment to be carbon neutral by 2040, Amazon is working to transform STLA’s last mile operations with new sustainable solutions.
The partnership combines Amazon’s leadership and innovation in digital experiences, cloud computing, artificial intelligence and machine learning with the engineering expertise of Stellantis and a portfolio of 14 iconic automotive brands. Amazon is shouldering the burden of transforming the car operator into a leader in software-based mobility. STLA is driven by a focus on making its vehicles more attractive to customers.
Shares of Stellantis are up 12% over the year, outperforming the industry’s 2.5% rise.
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