Limited Business Experience? 10 Tips To Build A Successful E-Commerce Site

E-commerce has been steadily increasing in popularity among aspiring entrepreneurs who desire a simple business model with lower costs than traditional retail stores. Selling online is a great way for inexperienced entrepreneurs to make money, test their business acumen, and connect with customers online.

However, like any business, setting up an e-commerce site is not as easy as paying for a domain and letting the site sit. You ensure a positive customer experience with great products and excellent service.

Below, 10 members of the Young Entrepreneur Council give their best advice for building a successful e-commerce site for those with no or limited business experience.

1. Start a blog

If you want to start a successful e-commerce site, the first thing you should do is create a blog. You need more than a simple product page if you want to keep visitors engaged with your brand. Research your target audience and write content that matches their specific goals and weaknesses. As you connect with your readers, you will start to see more visitors becoming customers. A blog can also help you work on your linking architecture and SEO strategy, which will play a role in future sales. This is one of the essential e-commerce that you cannot miss, no matter what your industry. – Chris Kristof, MonsterInsights

2. Build in marketing costs

Build marketing costs to price your product which will allow you to drop off products, take advantage of influencers, reward multiple purchases or repeat business with huge discounts, offer free shipping, etc. People like to feel like they are getting a good deal or value. Leave yourself enough room to push yourself out hard. Run contests and giveaways, communicate with people who should have your product in their hands and send it to them. – Scott Levy, Fuel Online

3. Ask for help from others

Ask a lot of questions. Surround yourself with advisors. Be very open and transparent about your boundaries. If possible, find a co-founder with a technical background. Accept that you will make a lot of mistakes and see failure as an opportunity to learn and grow. Don’t try to do everything yourself. Sometimes it is best to outsource to a third party, such as a digital agency, who will help you come up with a minimum viable product. Work with as many experts as possible. Focus on building and shipping a product before building internal capabilities. Embrace a construction mentality in general. And always make sure to test all your assumptions with real users because the more important thing than building the right thing is building the right thing. – Annick Decost, MTTR

4. Focus on building trust

Build confidence from the start! There are many horror stories of people being robbed by buying from strange online stores. People who visit your e-commerce store have such concerns in their head when they think of buying from you. You can build trust by communicating important information on your website. Share trust badges from third parties on your homepage. Add testimonials, reviews, ratings, or the number of downloads your product has received. Offer people money-back guarantees or free trials. Trust must be built if you want your e-commerce platform to succeed. – Syed Balkhi, WPBeginner

5. Keep it simple

Make it incredibly simple. Talented product designers like to over-talk about the benefits and features of their inventions. They want to fill pages with artwork, presentations, graphics, and videos. Detailed descriptions may be nice, but they may distract readers from the whole purpose of the site, which is to place an order. Alternatively, if you are just starting out, create a lightweight website that focuses heavily on the product landing page, which makes it really easy for customers to check and submit their orders. You can still invest in communicating more about the value of your product in post-purchase emails and other customer communications. – Firas Kettaneh Amrislip mattress

6. Offer several easy-to-use payment methods

Offer several payment methods that are easy to access and understand. You should always consider the age and needs of your customers and create your own website that is focused on your audience. It is very common for the payment method to be difficult to find and also difficult to use due to restrictions. Oftentimes, for this reason, even if your potential customers are interested in your services or products, they don’t buy anything because they can’t. For example, a simple but very good trick that worked for me is to have the products appear only a few clicks away. It is necessary to think about the convenience of your customers and try to facilitate the purchase process. – Kevin Ryan Tao, Neuf

7. Choose a web suite with e-commerce tools

Choose a web suite that has already been created with e-commerce tools. Shopify makes it really easy to manage ecommerce items that require a lot of plugins on WordPress. Choose a template and take the time to get trained in Shopify. Even if you plan to manage someone else in marketing, make sure you get training so you know the features and the roadmap so you can see the benefits and new ways of using the platform. Next, focus your attention on updating your site frequently with keyword-based content, and use psychological principles in design and lead capture. You can learn to manage the site at any age. These platforms and all-in-one management systems make it very easy to operate the site; The trick is to be smart about maintenance and psychology. – Matthew Kabbalah, Alphabet

8. Put yourself in the shoes of your customers

Keep your customer at the top, bottom, and center of your interests as you design your website experience. Don’t rely on developers to think like your customers; Make sure you put yourself in the shoes of your customers and go through the entire site experience multiple times. Find friction points, find small frustrations and eliminate clicks whenever you can. Hire people outside your company without any knowledge of your product to check the experience and make sure it’s easy to understand. Finally, don’t neglect your content. Provide rich, detailed explanatory texts, product descriptions, and frequently asked questions to help you convert potential buyers into customers. — Miles Jennings, Recruiter.com

9. Study other websites

Spend a lot of time studying other sites and taking notes about what works and what doesn’t. Find sites with a proven track record or bestsellers on sites like Amazon and Etsy. Start your own business gradually and expand the range of products that work well. Do not overburden yourself, it is normal to experience many failures, especially when you start. Don’t overinvest in stocks, advertising, or marketing. Another point is to do thorough research before signing up with other shipping companies or partners that will have a huge impact on your results. – Kalin Kasapov, ProTexting

10. Report how you introduce yourself to your customers

Keep it simple and focus on communicating why and how you are transforming your prospects and potential customers. Many people with limited business experience fail to focus on distinguishing their message, and this confuses prospects. Prospects want to solve their problems. Business owners who communicate clearly, simply and consistently are better marketers, and the best marketers are those who get the most attention and customers. – Libby Rothschild, dietitian

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