KFC is Bringing Back a Menu Item That Sold Out in Five Hours During Its Initial Debut

Finger lickin’ good has taken on a whole new meaning for the meatless.

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Popular chicken chain Kentucky Fried Chicken has announced that it will drop a “C” for some menu offerings by announcing a partnership with Beyond Meat to add vegetarian “chicken” to menus across the country.

The Beyond Fried Chicken will be sold as nuggets in an order of six or 12 and will also be served as part of a combo meal deal and will remain on menus until supplies run out. It will be the first meatless combo ever served.

Although BFC itself does not contain meat, its preparation is not 100% vegetarian or vegan.

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Beyond Meat rose 8.6% in premarket trading Wednesday morning when the new partnership was announced.

“We couldn’t be more proud of our partnership with Kentucky Fried Chicken to deliver a best-in-class product that not only delivers the delicious experience consumers have come to expect from this premium chain, but also provides the added benefits of plant-based meats,” said Ethan Brown, Founder and CEO of Beyond Meat, In a statement: “We’re really thrilled to make it available to consumers across the country.”

The first meat trial of Kentucky Fried Chicken options took place in the summer of 2019 in Atlanta when the limited supply of gold nuggets ran out in five hours, according to a report by CNBC. This also put the chain on the map as the first major fast food chain to test meatless chicken.

The new iteration will be sold at all 3,960 KFC locations in the United States.

“We expect to sell it all,” said Kevin Hochman, president of KFC US. Fox. “Based on the speed of complete sales and customer reaction, this will determine our next plans. But our intention is not to be one and do it.”

Kentucky Fried Chicken will join the ranks of Carl’s Jr. and Del Taco, both of which are fast food chains that offer Beyond Meat items on their menus.

Kentucky Fried Chicken is operated by parent company Yum! Brands, which also oversees Pizza Hut and Taco Bell.

WL! It was up 29.55% year over year as of Wednesday afternoon.

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