How Health and Fitness Franchises Will Flex Their Business Muscle in 2022

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The franchise has changed over the past two years with the fallout from the pandemic. Unfortunately, many companies did not survive. So much that it had to pivot or, in some cases, completely change the way it worked. Successful health and fitness industry leaders have done just that, creating everything from online training to telemedicine. I’d like to explore and share these trends as we move into this new world of franchising.

It is now more than ever comfortable to hold video meetings online. I often joke and say, “Your grandmother didn’t even know how to operate a computer before the pandemic, but now she gets five calls from Zoom a day.” This reality has created a completely new way to implement marketing and sales initiatives, training and coaching offers, virtual events, etc.

As Xponential Fitness CEO Anthony Geisler said in announcing his company’s Q3 report last year, “Traditional gyms are back, and boutique fitness customers are thrilled to return to personal fitness across our growing studio base.”

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Cole Aranaga, Vice President of Sales and Operations at D1 Training, similarly stated, “Despite everything that has happened due to the pandemic, D1 has been generating record revenue every month since June of 2020.”

When I asked him about the leadership and operational strategies they have implemented to survive the pandemic, he said, “During this turbulent time, D1 Training has established its mission to find ways to connect with its members to keep our community intact and provide ways for franchisees to maintain and continue growing their business; to help unite members outside the gymnasium. sports and keeping individuals accountable for working towards and achieving their own fitness goals.”

I have noticed that new and innovative brands are building momentum to launch their own franchise opportunities in early 2022 that will create or complete new franchise categories. Mobile doctors provide mobile medical services along with video medicine to provide services to their patients; Gameday Men’s Health is a testosterone replacement clinic that offers a variety of men’s health solutions; And Cosmic Veggies is a casual, vegan and gluten-free fast food bar that addresses the growing interest in healthy alternatives to other traditional options.

These new opportunities represent a changing market driven by the evolving needs and desires of consumers. Many of these trends will remain after things move toward normalization because of the convenience factor and because most people are now comfortable with mobile applications and online meetings.

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We are all tired of the restrictions that Covid is causing in our lives. People all over the world are eager to return to their normal lives. Franchises that have been able to pivot and innovate in health and fitness are making a strong comeback, making this category a strong contender to consider for those seeking to franchise in the new year.

The franchise market is already starting to recover and more people are considering business ownership due to layoffs, business closings, vacations, and a host of other reasons. We see buyers with equity in their home, good credit and money in the bank to invest, which gives them more options. The health and fitness category is definitely one to watch.


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