Growing Opportunities For Bioavailability In The Clean Beauty Industry

The green transformation of the beauty and personal care industry has caused millions of consumers to look beyond mainstream cosmetic products but toward all-natural and sustainable alternatives. The growth in the organic cosmetics industry has created a cause-based consumer cycle, with more people demanding these products and increasing their accessibility in different parts of the world.

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Last Statistics It reports that cosmetics make up about 15% of the total beauty and personal care industry in 2020, accruing more than $72 billion in just one year.

The international perspective on natural cosmetics has expanded, leading South African-born and UK-based entrepreneur, Catherine Farrant, to establish fierce natureAn ancestral, organic skincare line.

Consumer-based purchasing has gradually shifted away from the dominant and branded brands. searching for Environmentally friendly alternatives, which is the route Farrant and Fierce Nature are currently taking.

Bioavailability means the percentage of a substance that enters the circulation when introduced into the body and therefore its effectiveness in having an active effect once absorbed. Fierce Nature’s Pure Organic Grass collection uses Fed Tallow as its base. Tallow, which in Latin translates to sebum, the name also given to our natural skin secretions is one of the most bioavailable emollients for our skin. This way it absorbs and nourishes our cells instead of the other petroleum products or associated chemical products that are often placed on top of the skin instead of ‘nourishing’ it.

But in a growing market, yet to be freed from the clutches of luxury niche brands, how will new opportunities, led by innovative entrepreneurs, provide greater access to more bioavailable products that are friendly to planets and people?

Here is an inside look.

Industry Scope

While the biggest brands have so far been looking to create what’s called a “green product line” and with marginal impact for some, smaller startups are now taking charge of making a difference.

Reports An analysis of the global natural and organic market indicates that 2019 saw a market size of about $21449 million, with estimates for 2025 reaching more than $37,280 million. The factors that have strongly contributed to the rapid expansion of the market come from consumers who are ignoring Western beauty standards, exploring new horizons outside normative Markets and the growing public demand for transparency with beauty products from testing to ingredients.

For Farrant, this became the case and the point, as she shared how growing up in South Africa with major brands left her feeling that there was more to the industry than what was available in the market.

What we can take away from Farrant’s story and the gradual transformation taking place in the cosmetics industry, we have a better picture of how global consumers are searching for more natural, authentic and eco-friendly products.

Make bioavailability mainstream

But although the market may offer an optimistic outlook, the challenge remains how to make bioavailability more accessible.

While many countries around the world may not consider cosmetics and personal care products to be a necessity, but rather a luxury, the challenge is not only to provide better and greener solutions but also to educate consumers and help them better understand their purpose.

With Fierce Nature, the start has been slow, but public support has been building up in recent months. A small competitor among the top players. Startups and small businesses like Fierce Nature present themselves as a new path toward better understanding Inherited cosmeticsUsing natural, organic ingredients and making products from the earth, not lab-grown.

Farrant displays this in her field of work. After decades of research and innovation, it has reached its peak where it has been able to share with its customers, and other consumers abroad, how harsh chemicals have been dumped on society, and has tempted us to think that this is completely normal.

“I have come to realize that the promises made to us by beauty products are a lie. We use harsh chemicals disguised in tempting packages, accompanied by endless promises to change our lives.”

Farrant and some other entrepreneurs are building greener relationships with consumers around the world. But this is not only for consumers, but also for new competitors and entrepreneurs who are ready to enter the market.

Growing opportunities in the market

The competition in the market is mainly managed and regulated by a few leading and somewhat influential brands in the field of cosmetics.

But to what extent have these brands contributed to social and environmental growth? The urgent need for a better understanding of climate change, deforestation, and Carbon removal Filtered in every industry. While some skeptics claim that it is too late, others have endured the hard way of ensuring that change continues to happen.

Some entrepreneurs create products and services that allow consumers and nature to live parallel to each other. Using non-animal derived ingredients and eliminating and researching harmful chemicals alternative methods To manufacture and distribute goods and services.

We must allow young entrepreneurs to participate in the incremental change. Creating a name for yourself in a competitive market is no easy task, but using your work as a platform to make a difference is what builds awareness.”

Eliminating the factors that threaten the environment and looking for modern alternatives is not an easy task, as we have seen with many other companies and brands.

find parallel

The need to do better was a huge opportunity missed by many.

We cannot condone the environmental efforts being driven by governments and major corporations. But for years we have been sold lies about their green initiatives, and the scale of their environmental impact.

It became clear that doing better was left to the younger, more creative thinkers. Pushing for more education, understanding how we can still benefit from natural ingredients and organic elements in our daily lives, without being detrimental to our personal care, and nature.


Catherine Farrant is one of the few entrepreneurs who understand the need to improve living. Taking care of our bodies both physically and mentally has become a challenging task in the digital and modern world, as we are constantly on the move getting better, smarter, and more comfortable.

But did we miss the goal while pursuing our digital dream? Or have we reached a point of no return? It’s tough questions like these that are left unanswered.

Entrepreneurs are now looking for better meaning, balance, creating and modifying normative standards, and building new ways for consumers to connect with their health and environment.


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