On Saturday, Hiroshi Lockheimer, Senior Vice President of Android Systems, Chrome, Chrome OS, Play and Photos at Google, replied: The Wall Street Journal An article detailing Apple’s iMessage “lock” strategy. In his tweet, Lockheimer accused Apple of being “disingenuous” and said the company was using “peer pressure and bullying” to sell its products.
Apple’s iMessage lock is a well-documented strategy. Using peer pressure and bullying as a way to sell products is disingenuous for a company that has humanity and equality as an essential part of its marketing. Standards are in place today to fix this. https://t.co/MiQqMUOrgn
– Hiroshi Lockheimer January 8, 2022
The Android Twitter account took Lockheimer’s side, retweeting his tweet and adding, “iMessage should not profit from bullying.”
iMessage should not take advantage of bullying. Texting should bring us together, and the solution is there. Let’s fix this as one industry. https://t.co/18k8RNGQw4
– Android (Android) January 8, 2022
Referred to The Wall Street Journal The article centers around the way iMessage pressures users to switch to iPhone by excluding non-iPhone users from certain features, such as the appearance of a blue text bubble. One respondent recounts the pressure, saying that she was asked “Who is green?” When I switched to Android, referring to the green text bubble that Android users use when messaging iPhone users.
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Documents revealing Apple’s strategy were made available in a courtroom discussion between the company and Epic Games Inc. , which claimed that Apple had a monopoly on distributing apps on the iPhone. Within the exposed emails, several executives discussed whether to allow iMessage to become available to Android users, but ultimately decided not to.
“In the absence of a strategy to become the primary messaging service of [the] The bulk of mobile users, I am concerned that iMessage on Android will simply uninstall [an] Craig Federighi, Apple’s chief software officer, said in a 2013 email:
His efforts seem to be paying off. According to a survey cited by the article, 40% of American consumers use iPhones, but among those aged 18 to 24, more than 70% are iPhone users.
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