Do a Deep Emotional Dive to Tell a Better Brand Story

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Do you know what every human on this planet has in common? a story. Whether it’s defeat or victory, we all have a story that is responsible for getting us where we are. To many, some of these stories may seem a little broken or embarrassing. Therefore, when we position ourselves as entrepreneurs, it is not surprising that many tend to hide certain parts for fear of what the public might think. Doubts appear such as:

“What if they don’t buy?”

“What if they think I’m stupid, uninterested or begging for attention?”

“What if I hide people with my story?”

The one thing we can count on is that each of us has had an experience in which we can feel angry, ashamed, embarrassed, or simply reluctant to talk about it. And while most people would agree that messy stories are inherently interesting, and get where we are now (for better or worse), it’s still only natural to arrange them so that they are accepted by the outside world.

Your story should reflect your true self

When it comes to connecting with an audience, you can’t stand your story not reflecting who you really are. Just like meeting someone new in real life, people need more than just a polished personality: they need reality and authenticity. The more transparent and vulnerable you become, the more the public will trust you. It’s definitely hard to open up completely: doubt, fear, and a host of other emotions narrow our hearts and press on our lips.

Sharing a story can seem like pulling out a tooth – even when we realize that telling a brand’s story is an essential and necessary component of marketing – but the undistorted truth is that it’s impossible to tell your story to strangers online if you haven’t already. Embrace and personally absorb its basics.

Related: Why Storytelling is a Skill Every Entrepreneur Should Practice

People I’ve worked with in the past refrain from sharing anything “too real” because they thought their lives were normal, even boring. They tell themselves things like, “I don’t have enough dramatic anecdote to tell,” or “I don’t have anything fun to share.” And while this may be true for some (and it’s fine), I find that there are deeper scars hiding beneath most of these responses, regardless of any happily polished outward appearance. Because here’s the thing: We all have a bit of a shock.

When children come into the world, we are not aware of the dangers lurking in the shadows until somewhere along the way, something or someone has broken this new sense of security and replaced it with a degree of fear, suspicion, or insecurity. Our brains are not yet developed enough to fully understand the complexity of experiences, so we considered each interaction to be deep and meaningful. Every tease from a peer meant we weren’t accepted, every rejection of authority meant we weren’t good enough and every disregard from a parent meant we weren’t liked.

When you’re kids, these reactions are inevitable and natural, but as adults, it’s our responsibility to face them. Hiding the pain in the shadows doesn’t make it go away; Leave internal wounds untreated until they spread to other parts of your life, whether you realize it or not. If you don’t face the part of you that is being harassed, you will spend your life trying to fit in. If you don’t face rejection, you will be dedicated to seeking validation from others, and if you don’t face the part that has been ignored, you will end up looking for love in all the wrong places.

Related: Occupational trauma is a real thing. Here’s how to recognize it and recover from it.

Get rid of old patterns and take back your story

How does this seemingly special part of you affect your work? It can manifest itself in a number of ways, such as avoiding difficult customers, creating challenging team dynamics, hiding from the spotlight and even subconsciously fearing to make more money. The only way to break the painful patterns you find yourself in is King your story. I found several ways to do this:

• A Journal of Unforgettable Experiences: This is the perfect way to start digging into those hidden parts and learning about the stories you tell yourself. Write about unforgettable experiences in detail, each of the highest levels. If you have not done this before, then it will probably be surprising to engage in this exercise, because it reliably reveals what was previously hidden in the subconscious.

• Change your view of the past: instead of viewing trauma or traumatic experiences as something that happened Ask yourself, “How did this happen to Me?” Although this simple transformation is difficult at first, it can help create inner gratitude and compassion out of any obstacle being overcome…help find a greater purpose for pain.

• Practice developing and crafting your brand story: By understanding your story, you can begin to see how it shapes your worldview and how you express yourself. Once you understand this story, respect all its parts and discover its lessons – then the words and energy will come to share what you have learned with others, along with the possibility that what helped you will help others.

Related: How to craft a compelling brand story that drives sales

The more you own your story, the less powerful the painful parts of the past will be. There will be a shift in the narrative you’ve been telling yourself for years; You will feel unapologetic for the desires and are less likely to let the outside world dictate how you should feel or act. You will become more confident in yourself and be able to start leading in life and business with an open heart. Finally, when you step up and own your story, another magical thing begins to happen: other people start sharing their stories with you.

We all want to be seen and heard… We all want to feel like we matter, and when you share your story with the world, you give others permission to do the same.

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