Arcade launches ‘try before you buy’ demo capabilities with $2.5M in new capital – TechCrunch

With so many apps and tools to try, most companies require you to fill out a standard form and then create a username and password. Once you’ve done all that, you’ll find that the app wasn’t all it was cracked to be.

Arcade is out to change that. The interactive demo, which launched to the public today, makes it easy for companies to create explainer videos, called Arcade, that guide people on how their tools work.

Former Atlassian co-workers Carolyn Clark and Rich Manalang are behind the company, which also announced a $2.5 million seed funding led by Upfront Ventures, featuring Sequoia and a group of angel investors, including Mathilde Cullen, Laura Burns Wu, Garen Glover, Eric Whitman and Jay Simmons, Jonathan Widowski, and Lenny Rachitsky.

Clark and Manalang founded the company in early 2021 and launched it in a private beta form last July. It has about 300 on the waiting list so far. Among them, 90 companies have started using a free version of the product and have created more than 125 arcade games so far.

Arcade remembers what you click so users can create a copy of their demo and then embed snippets of the product in websites, blogs, and tweets so people who haven’t used the product before can see it before they sign in for a trial.

Clark, who has a marketing background, told TechCrunch that while she and Manalang were at Atlassian, which she says pioneered the concept of product-led growth, they found that many customers were discovering their products offsite. The problem was that they did not see a solution to how to improve those discoveries.

“We wanted to create a world where people discover products in an easy and fun way that clearly shows what they are getting,” she added.

Customers have always had expectations about the products and gadgets they buy, but in the past two years, Clark said, that mindset has morphed into a mindset that they no longer blindly subscribe to.

Historically, selling involved hiding behind a demo, and once the company had the person’s information, it was a “gotcha” moment. Clark, an Arcade customer, said Clockwork, who works with financial professionals, often asks potential users to link their bills to the product so users can see how Clockwork works, but that’s a huge demand. By using Arcade, Clockwork is able to give potential customers a glimpse of their platform without uploading that data. Clarke said Carta is another client who is posting Arcade on his social media.

The new funding will enable Arcade to build its product and website as it also looks to add more engineering and product designers. Clark says the three-man team has supported 90 companies, but she wants to double that by the end of the year.

Going forward, the company is focusing on marketing, functionality and distribution.

“We’re in the process of helping people know what they’re accessing before they upload their data,” Clark said. “We plan to invest more in product updates, integration into other features and how customers can make a more powerful tool.”

Aditi Maliwal, partner at Upfront Ventures, said via email that Clarke has been a friend she’s known for two years and is “excited to go on a five to 10 year journey – if not longer”.

“It is a values-driven and intellectually honest organization,” Maliwal added. “I invest in strong founders, who I believe fit into the institutional market and build an original vision. I knew from very early on that no matter what Caroline built, I would want to invest in it. The PLG market is also growing very fast, and our worlds are almost entirely virtual in these Phase The idea of ​​getting Zoom or a call to a salesperson in order to try out a seller’s product seems disruptive to users’ needs and flow It should be easier for users to see a copy of their data on the supplier’s landing page Arcade empowers creators to develop magical experiences and to feel proud their work.”

From get-go, Maliwal believes the founders were focused on finding design partners who could turn into full-time clients. She added that when they worked at Atlassian, they saw first-hand how powerfully your product offered to your prospects and customers.

“They understood the pain point very early on and realized that differentiation stems from enjoying the design and keeping it as simple as possible for marketers and end users,” Maliwal said. “Finally, both Caroline and Rich have invested in building a huge company, from forward product design and a quality team.”

Leave a Comment