You’ve got your SaaS product ready to launch.
But, how do you want to promote your website and show it to potential clients if you have not yet developed a search engine optimization strategy?
Search engine optimization for SaaS site(s) No less important is the money earmarked for business. If you keep pouring money into your product but don’t emphasize its SEO strategy, you won’t be able to achieve success (at least) in the online world.
But, before delving into what you should do to improve your SEO, it would be better to consider why a SaaS website needs SEO in the first place?
Why does your SaaS website need SEO?
SEO aims to get as many eyeballs as possible on your website. SEO strategies help you target the right audience.
It helps Google identify your product and rank you accordingly. A good SEO plan includes keyword integration, image alt text integration, content optimization, proper layout, website loading speed, and much more.
Search engines such as Google confuse the SERP based on these parameters.
Thus, to grow your SaaS website, you must comply with all these parameters of good SEO.
Now that you know the importance of SEO for your SaaS product, here are nine tips that will help you achieve just that:
9 SEO Tips for a Recently Launched SaaS Website
1. Merge the right keywords
Each SEO tactic ensures that you are getting closer to your target base. Keyword integration is one such technique.
Keywords help search engines determine the type of content your website represents. Keyword integration should be done with the utmost precision so that every page on your website can play a role in the ranking factor.
During content creation, incorporate primary keywords into the first half of the content and use secondary keywords elsewhere.
2. Install SSL certificate For the security of your SaaS site
Cybercrime has increased in many aspects, and without proper security, you cannot run your SaaS site well.
Your website will be at risk of a data breach forever. So, what is the solution to that?
Well, you have to install an SSL or Secure Socket Layer certificate.
An SSL certificate is a security protocol used to protect a website’s connection from external threats and to create a secure path for data communications between a web server and a browser. With so many SSL certificates available in the market, choosing the right SSL certificate for your SaaS website can seem like a difficult task. But not anymore!
If the website is running on subdomains related to the primary domain, we recommend a wildcard certificate, you may find popular wildcard certificates from CAs in the market like RapidSSL Wildcard, Comodo PositiveSSL Wildcard, GlobalSign Wildcard, Thawte wildcard etc. It can protect your current and future first level subdomains within the chosen primary domain.
3. Consider your competitors
Keyword research tools these days can show you which keywords they are ranking for.
By simply entering their URL in the search bar, you can get an insight into your competitor’s website.
By taking a look at the ideas, you can get comprehensive keyword ideas as well. Incorporating your keywords into your system will help you rank above your competition.
But choosing who your competitor is can be a challenge in itself.
Someone who sells the same product as you does not make them a competitor to you on the Internet. Each brand’s ranking for the keywords you want to rank for is your competitor.
Therefore, choose competitors wisely.
4. Create high quality content
Content quality can be an important factor for you SaaS SEO Strategy. Users like to interact with people, not bots.
They love to read and take home some information while leaving the site. So, instead of blatantly promoting your product, focus on creating quality content that will entice the user with your website.
The content should be educational, informative and include visually appealing images.
5. Make sure your pages are indexed correctly
Technical vulnerabilities can occur on any page without you even knowing it. But don’t panic because professional website checkers can do the job for you.
They will scan your entire site for potential vulnerabilities.
Oftentimes, they send you a detailed report of your website that contains content quality, rankability, page speed, and more.
Once a user signs up for your SaaS product, you must be proactive in resolving issues that arise with it.
People rely on SaaS sites to easily get their professional work done. That’s why you should make sure that your website is smooth and up and running.
6. Use Google Search Console
If you don’t have the budget to hire an auditor, you can use Google’s search console which allows you to see how your website appears in Google search results.
The good part is that it can send you a report based on your page’s performance to see what needs to be worked on.
While using it, meet all of its recommendations and notifications. Oftentimes, it is found to help improve your SEO rankings on Google.
7. Structure your content
To improve SaaS SEO, you need to organize your data according to Google’s preferences.
Google-like snippets and schema tags can only display more data about a website on the search results page.
Structured data also means consolidating the FAQ section, writing content in bullet points rather than long paragraphs, and incorporating keywords wisely.
According to one report, 59.8% of websites use the Open Graph format, while 40.9% of people use JSON-LD to structure their data.
Google prefers JSON-LD more than any other format. If you are looking to organize your data, we recommend using this format for this.
8. Get reviews and ratings
As mentioned earlier, users like to trust people. When they see that people have written heavily on your website, they have an obligation to connect with you.
Reviews and ratings confirm the correctness of the user’s perception of the website. More reviews means better online presence.
But don’t try to coat your website with sugar to get attention. Too much positivity can be dangerous because criticism is a human instinct.
Some website owners tend to remove negative comments from the reviews and ratings section, and it is better not to.
People love to see a balanced offering of the products and services they are about to purchase, and the SaaS product website is no exception.
More than half of the world is on social media. Suppose you are not promoting your SaaS product on channels like Facebook. Instagram and Twitter, you’re losing a lot of money.
Having a social media presence can help intensify your traffic as more people are more likely to visit your website through your social media page.
You can let people know the importance of your product to a specific audience. Advertising campaigns are generally cheap on most social platforms.
One ad can help you reach many potential customers in just a few hours.
SaaS websites can help serve businesses by providing robust solutions fairly quickly.
But they need to maintain security to venture online. Cybercriminals are always on the move to find websites that are vulnerable to interception.
Security protocols such as SSL certificates, firewalls, and password managers can definitely help secure your website against different types of cyber attacks.
Moreover, a strong social media presence, optimized website layout, good page loading speed, and regular audits can help you succeed.
So, follow these 9 tips above to maintain a strong and strong security in the online market in terms of search rankings.