Written by John Clark, Managing Partner at traffic media transfer, a digital agency in New York that provides marketing services for SEO, PPC, and Amazon.
LinkedIn is a powerful tool for making professional connections and attracting a pool of recruits. Recruiters across industries use LinkedIn to find new talent, including recruiters for digital marketing.
If you want to grow your talent in digital marketing and personal branding, a great LinkedIn presence is a must. When used correctly, LinkedIn can be a source of new opportunities for digital marketing professionals looking for new roles.
Are you actively looking for a new opportunity as a digital marketer? Here are nine tips to ensure your LinkedIn profile stays ahead of the competition.
1. Choose a professional selfie
Your profile picture should appear professional but friendly. If possible, get a professional photographer to take a picture in the head. Make the background clear, without your pet, friends or family. The background image for your profile can be an image related to what you want to display, such as a photo of you attending a digital marketing event or other professional interests.
2. Optimize your title
Your title introduces your audience and potential customers to your identity. Use it to get their attention and prove your worth. In a few phrases or a sentence, show your skills.
For example, you could use a well-crafted headline like, “A professional digital marketer and creative thinker with a strong background in social media campaign development and digital analytics.”
Including specific results, where possible, can also help, such as: “Run a PPC campaign that increased conversions by 30%.”
3. Create a great summary
After the title, recruiters see your next summary. Most recruiters may not have time to go through your profile word for word. Your summary helps them quickly determine whether or not you are a good fit for the job. Therefore, it is necessary to do it correctly.
Your summary should include:
• A list of the relevant skills you possess (usually hard skills), as well as the tools and software you used, etc.
• Years of experience in the role you are looking for
• Current job title
• Related achievements and awards
• The type of role you are looking for
4. Keyword Optimization
In order for your profile to be discoverable by recruiters, you must include all relevant keywords on your profile. Use it in the title, summary, and skills and work experience section.
The algorithm will easily select your profile as relevant when potential employers search for candidates for digital marketing.
Digital marketers often use the following keywords:
• Content Marketing
• Facebook Ads
• Social media marketing
• Google Ads
When a potential recruiter searches for, let’s say, a “Facebook Ads Specialist,” your profile will still appear even though your title is “Digital Marketing Expert.”
5. Improve your experience section
Your experience almost always determines whether or not you qualify for the job. Hence, improving it to highlight and highlight your professional experience and achievements is crucial.
To highlight your work experience section, include your responsibilities and accomplishments in each role. Additionally, do not include any work experience unrelated to the role you are seeking.
6. View your certificates and licenses
Do you have certifications relevant to your role? Show them. LinkedIn allows you to display not only your qualifications but also social proof in the form of licenses and certifications.
What then? You can write descriptions to tell the story of your experiences and what you learned when working on projects.
You don’t have any certificates? There are many tools and platforms online where you can take a course, learn and get certified. You will also improve your digital marketing skills.
7. Complete your profile
Complete profiles are more likely to appear in an executable search than incomplete ones. LinkedIn’s algorithms allocate a level of strength to each profile depending on the level of completeness. The higher the power, the higher the visibility.
When recruiters look at the profiles of potential digital marketing candidates, you can be sure that the core profiles won’t impress them. Additionally, completing your profile is a great strategy for including additional keywords, highlighting your valuable skills and technical knowledge and putting yourself in a better place among other job seekers.
8. Fill in the “Current Job Section” – even when it’s not working
LinkedIn uses your current location to display results when users search. Thus, if you leave the space blank, your profile may not appear.
If you are currently unemployed, you can add the job you are looking for as the job title. For the company name part, be sure to make it clear that you are not an employee but are looking for a job. Something like “look for a digital marketing opportunity” suffices.
Alternatively, you could add something you’re working on but still relevant to the role, such as “helping an organization with digital marketing come up with a voluntary marketing strategy.”
9. Engage with other users
Optimizing your profile is excellent, but engaging with other users on the platform is just as important. When you participate, you create a network of people in the same field that you work in, and they may have more experience. It makes you more visible to clients with career opportunities in digital marketing.
You may not be ready to start posting right away, but you can start commenting on posts from your peers and other digital marketing experts. Try to post updates related to digital marketing and your perspective on new developments in data analysis, news, events, and projects you’ve been working on.
Over time, the regular activity will help you gain insight into clients, connect with successful and highly talented digital marketing gurus and possibly land a digital marketing job.
Let recruiters find your talent in digital marketing
Many candidates are looking for roles in digital marketing. Whether or not you will succeed depends on whether you stand out in a crowd of other candidates.
Most clients looking for digital marketing experience on LinkedIn do an executive search. If you can show up in search, you’ll be in a better position. Allow recruiters to find and identify your talent with your enhanced profile.