5 Easy Things You Can Do to Boost Your Local SEO

For many business owners, search engine optimization (SEO) is a necessary evil. It’s something that many business owners don’t want to spend time on, but have to if they want their target market to be able to find them. If you are a local business, it is essential that you are easily found on Google. It is said that 85% of consumers use the Internet to find local businesses. If you don’t rank in Google, you are almost certainly losing a great deal of business.

For many, SEO can be overwhelming. Experts use words like backlinks, citations, meta tags, etc., which can confuse the average business owner.

It is important to note that there are many things you can do that only take a few minutes and can have a huge impact on your local search engine optimization. Here are five quick and easy things you can do to help boost your local SEO for your business.

1. Claim your Google Profile

If you own a new local business, you need to claim your business profile on Google. You can do this by searching for your business on Google Maps. If you don’t see it, go to google.com/business and click Get Started Now. You can follow the steps and create your own business list. Make sure to properly categorize your business and add all the services you offer so that you can rank for relevant keywords. Upon completion, Google will usually send you a postcard to your address which can take up to 7 business days. When you receive it, go back to the website and type in the verification code, and you’re all set!

2. Provide evidence/citations

A local quote is basically a reference to your business name, address, and telephone number (NAP). One of the most common citations comes in the form of directory submissions from websites like Yelp, Yellow Pages, etc. You can search the major directory sites and submit your work to each of them manually. If you don’t want to do it manually, you can contact an SEO company to help you with your directory submissions / citation building. When submitting your company to directories, it is very important that all information is identical across all platforms. This means that if your number (XXX) XXX-XXX is formatted in your Google profile, it should be formatted the same way across all other websites. The same goes for your address! If you use # before your suite number, use it everywhere. You want to avoid any confusion for search engines.

3. Get more feedback

This is another thing that often gets overlooked. More Google reviews can not only help with SEO but will also significantly improve your conversion rates. Most people look at reviews before deciding to buy a product or contact a company, so this is very important. Start by trying to get at least 5 good reviews and be sure to respond to them. Also, don’t forget about other platforms, like Yelp!

4. Try your luck in blogging!

This is an underrated tool that many small businesses miss. The best way to draw attention to your site is to produce high-quality content. If you have a WordPress website, you have the ability to blog built in already. In fact, most websites’ content management systems have blogs, so you can ask your web developer to create a blog. You can also Check out this guide on how to make SEO blogging manageable.

5. Find new keywords

All of the above tips are great for display optimization and search engine optimization, but one more thing you want to do is research additional keywords to make sure that people are searching for the keywords you want to target. First, you want to put yourself in the shoes of your customers and think about what you would look for if you were one of them. Make a list of keywords as well as any synonyms or variations you can think of. There are many free tools like SERPs that will let you type in a specific keyword and see how many searches you get per month. This can be a good guide so that you can optimize your website content for using these keywords.

SEO for your website is not something that will be done overnight. It is true that high-quality search engine optimization takes time and patience to develop. However, when you take the time to build quality SEO, the results are limitless. For keywords that are low on competition in local markets, these tools should help you get started on your SEO journey without having to break the bank.

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