For fifty-four years, device manufacturers large and small that were hoping to reach their target audience introduced new products at CES.
The first CES event in June 1967 drew 17,500 participants, with much of the audience fascinated by GE’s new 24-pound color TV. In the intervening decades, the Congress has grown a lot, essentially creating its own weight. The last in-person CES event held in 2020 drew a total verified attendance of 171,268, according to the organizers.
The trade show went online only in 2021, but CES returned last week, although many exhibitors and publications (including this one) refused to send in representatives, citing the continued rise of omicron. “It’s time we get back to making the world better instead of living in fear,” Consumer Trade Association President and CEO Gary Shapiro wrote in an opinion column.
But only 40,000 people attended, according to the Las Vegas Review Journal. This is a 75% decrease.
If an event attracts only 25% of its typical audience, who is necessary? Today, TechCrunch Transportation Editor Kirsten Korosik, Hardware Editor Brian Heater and reporter Haje Jan Kamps shared their thoughts on CES 2022:
- Kristen Korosik: CES hasn’t lost its luster for cars
- Brian Hetter: Hardware startups must rethink their media strategies
- Hajj Jean Camps: I missed a lot this year
Kristen Korosik: CES hasn’t lost its luster for cars
Somewhere in 2014 or so, CES turned into an auto show. And even with the latest version of COVID disrupting many companies’ personal plans, CES 2022 hasn’t lost its motoring luster.
This year was different in a few ways, suggesting that the auto industry captured a few cups of profit that we really need. Technology far from commercialization has emerged, but not as powerfully as in previous years. CES 2022 wasn’t the year of evtols, hyperloop and, to a lesser extent, autonomous vehicle technology.
“The weeks after CES have traditionally been a desert for hardware news. Fill that void.”
Autonomous vehicle technology has not been absent from the show, and there have been some major announcements and activities. Notable among them are the head-to-head autonomous car racing competition at Las Vegas Speedway, General Motors CEO Mary Barra’s intention to sell autonomous personal vehicles by the middle of the decade (although some key details are missing) and Mobileye subsidiary Intel’s plan to bring in a new supercomputer. to market designed to give passenger cars, trucks and SUVs the power of autonomous driving. When automated driving appeared, it often came in the form of futuristic, well-defined autonomous features like parking — or both. Mobileye’s ad refers to one of the topics at CES 2022: computing.